We create helpful inventions
for good causes.

Yellow safety sled with two mounted flashlights on a black background.
Black-and-white drawing of a man in a suit, raising his right fist in a gesture of victory or celebration.

“The greatest threat to our planet is the belief that someone else will save it”

– Robert Swan OBE, Explorer

How we work

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Brands fund the critical development of a bespoke invention for a good cause.

Tangible products that help front-line conservation heroes.

In return, brands get marketing materials to showcase their involvement.

Films, photography packs, and written case-studies.

This marketing material consistently outperforms typical campaigns across all platforms.

Up to 30 x better CPM and CPV,
55% above-average retention times.

A close-up of a drone with four propellers, a camera underneath, and a blue and black remote controller attached to the drone.

Our projects

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WHASER

A better way to measure whales for science.

Now deploying to 6+ countries worldwide.

See how we made it

A person wearing a brown beanie and black jacket holding a drone in the air against a sky with clouds.

Seagrass Mower

Automating seagrass seed collection
for restoration.

100 x faster than traditional methods.

Watch the film

A young man wearing sunglasses, a gray cap, a turquoise long-sleeve shirt, and shorts is kneeling on one knee next to a yellow powered parachute, working on its mechanical parts under a clear blue sky.

Beaver Cam

Monitoring beavers in sensitive urban environments.

Solving theft in urban reintroductions.

Coming soon

Close-up of a beaver lying in green grass with a blurred green background

Summer 2026

These purposeful brands have already partnered with us

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Accu Components
Aviva Community Fund
Bambu Lab
Crowdfunder
Mouser Electronics
MPB
Onshape
Tappable

Our stories reach millions across mainstream media and industry publications

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Films, photography, case-studies, and socials-first content complete our media packs for each project, letting brands showcase their involvement across the media landscape.

See more

Screenshots of multiple online articles and news pages about underwater seagrass restoration, underwater drones, and seagrass seed harvesters.

Meet the Team

Sam Rogers | Founder

Chief Design Officer & Test Pilot
Gravity Industries

3D Printed Rocket Engine Expert
UK, Europe, USA

International Speaker and Presenter
New Scientist, TEDx

Edwin Towler | Founder

Concept Engineer, Tech Strategist
ARRIVAL

Head of New Product Development
EAV

Conservation Photographer & Filmmaker
BBC Wildlife, Save Windermere, Ford Bronco

A woman in a blue jacket and a black bandana taking a selfie on a green hilly landscape with a river stream in the background.

Marguerite Poupinel

Seasoned producer with credits across major broadcast productions, from landmark travel shows to The Grand Tour.

Smiling woman with blonde hair wearing sunglasses and a red jacket on a boat with ocean in the background.

Felicia Morizet

Award-winning producer and co-founder of Blind Mice Films, known for work with Nike, FIFA, and The North Face, and for championing fresh talent.

A young man standing outdoors near water, wearing a black jacket, a dark baseball cap, and a patterned scarf, with a blurred natural landscape in the background.

Joe Shepherdson

Joseph is a Chartered Ecologist and Producer whose work spans genres and global impact – from the BBC Natural History Unit to the Academy Award-winning Off The Fence.

A middle-aged man with a bald head and a slight smile, wearing a blue shirt and light gray pants, sitting outdoors on rocks with a background of dark volcanic rocks.

Rob Love

Co-founder of Crowdfunder, Rob’s pioneering career spans the inception of the ground-breaking TV show Big Brother’s online platform through to River Cottage - the ethical food brand.

Portrait of a middle-aged man with gray and black hair, a beard, wearing a black shirt, standing against a dark background.

Raj Singh

Co-Founder of Tappable and a seasoned entrepreneur with a history of supporting early-stage startups, experienced in building transformative technologies.

Get in touch

Research team on a boat conducting underwater exploration with equipment in water, with green hills and blue sky in the background.